About / Leticia Bark
Hi, I’m Leticia.
It’s nice to meet you.
I’m a marketing and communications professional originally from Brazil and currently based in Canada.
My path into marketing hasn’t been completely conventional, and I see that as one of its strengths. Before studying Business Administration - Marketing in Canada, I built a professional background in healthcare in Brazil. Moving between industries, countries and languages has made me especially curious about people, behaviour and the different ways we make decisions.
What I enjoy about marketing
Seeing the pieces come together.
What I enjoy most about marketing is understanding an audience, finding the right message, choosing the right channels, creating the content and learning from what happens next.
I like being involved across that process rather than seeing each piece in isolation. It helps me connect research and planning to the work people eventually see, read and respond to.
My healthcare background remains one part of that broader perspective. It taught me to listen carefully, work with complex information and communicate clearly. Those habits continue to shape how I approach marketing.
Languages & Perspective
Working across languages and contexts.
Portuguese is my native language, I work professionally in English, and I also speak Spanish at a conversational level.
Living and studying across Brazil and Canada has made me attentive to context and to the fact that the same message can feel very different depending on who is receiving it.
Start with the audience
Understand who you are speaking to before deciding what to say.
Keep the message clear
Make information easier to understand without losing what matters.
Connect the whole process
Carry the thinking from research and planning through execution and learning.