Marketing & Communications

Hi, I’m Leticia.

I like turning good ideas into marketing that resonates with people.

My work spans research, content, digital campaigns and communications, and I enjoy being involved from the first question to the final execution.

Marketing StrategyDigital CampaignsContent & CommunicationsMarket Research

01 / About

Thoughtful marketing starts with understanding people.

For me, good marketing starts before the campaign. It starts with understanding who you’re talking to, what matters to them, and what might move them from awareness to action. I enjoy bringing that thinking into the whole process, from research and planning to content, campaigns and execution.

My background across marketing, business and healthcare adds another perspective to how I approach people, communication and problem-solving.

More about me
ResearchPlanningMaking

02 / Work

Selected work

A preview of projects across campaigns, research, content and communications. Each case study shows the process behind the work, not only the finished pieces.

View all work

03 / Capabilities

Capabilities

Broad areas of marketing work, with the specific skills I use within each one.

01

Digital Marketing

  • Paid Media
  • SEO Fundamentals
  • Keyword Research
  • Campaign Planning
  • Audience Targeting
  • A/B Testing
  • Campaign Optimization
02

Content & Social Media

  • Content Strategy
  • Content Planning
  • Editorial Calendars
  • Social Media Content
  • Copywriting
  • Community Engagement
  • Brand Voice
  • Website Content
  • Short-Form Video
03

Research & Strategy

  • Market Research
  • Audience Research
  • Consumer Behaviour
  • Competitive Analysis
  • Segmentation & Targeting
  • Positioning
  • Campaign Strategy
04

Marketing Communications

  • Messaging
  • Email Marketing
  • Presentation Development
  • Stakeholder Communication
  • Cross-Functional Collaboration
  • Multilingual Communication
05

Creative & Content Production

  • Campaign Creative
  • Visual Content
  • Content Design
  • Video Planning
  • Scripting
  • Video Editing
  • Basic Image Editing
  • Digital Content Production
06

Analytics & Optimization

  • Campaign Reporting
  • Performance Tracking
  • Engagement Analysis
  • Content Performance
  • SEO Analysis
  • A/B Testing
  • Post-Campaign Analysis
07

Event Marketing & Coordination

  • Event Planning
  • Event Promotion & Outreach
  • Budget Coordination
  • Vendor & Speaker Coordination
  • Event Logistics
  • Registration & Check-In
  • On-Site Activation
  • Expense Tracking
  • Feedback Collection
  • Post-Event Reporting
Explore marketing case studies

Tools / Platforms

Tools & platforms

A selection of tools I’ve used across marketing, research, content and collaboration.

Advertising & Analytics

Google Ads · Meta Business Suite · YouTube Studio Analytics · Google Keyword Planner

SEO & Market Research

SEMrush · Ubersuggest · AnswerThePublic · IBISWorld

Content, Design & Video

Canva · CapCut · WordPress

Email Marketing

HubSpot Email · Mailchimp

CRM & Marketing Automation

HubSpot CRM: basic familiarity / developing hands-on experience

Productivity & Collaboration

Google Workspace · Microsoft 365 / Microsoft Office · Microsoft Teams · Zoom

AI-Assisted Workflows

ChatGPT · Gemini · Canva AI

04 / Background & Credentials

Background & Credentials

A selection of education, programs and experiences that have shaped the way I approach marketing today.

Full experience on LinkedIn
2024-2026

Business Administration - MarketingNAIT · 2024-2026

2026

Student Founders ProgramEdmonton Unlimited · 2026

2026

Blue Book Entrepreneurship ProgramNAIT · 2026

2020-2021

PeriodonticsBrazil · 2020-2021

2015-2020

DentistryBrazil · 2015-2020

Languages

Portuguese NativeEnglish ProfessionalSpanish Conversational

Multilingual navigation: EN · PT · ES